Ihsan Bilal (she/her) is Buttah Skin's National Director of Sales and Education – East, the driving force behind how the brand comes to life inside Ulta, Macy's, and JCPenney stores nationwide. She leads in-person training and master classes that turn retail sales associates into true Buttah Skin advocates, equipping them to speak fluently about Buttah Skin's melanin-intelligent skincare formulas. Working hand-in-hand with Buttah Skin leadership, she has helped build the brand's entire field team strategy from the ground up, shaping the retail execution that drives sell-through growth. Her expertise sits at the intersection of education, sales strategy, and brand storytelling — exactly the kind of leadership that makes a retail partnership perform.

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