PROMOTING ENTERPRISE
The Guaranty Trust Fashion Weekend is a consumer-focused fashion exhibition and capacity-building event that aims to promote enterprise within the fast-growing Nigerian Fashion Industry.
Born and bred in Ethiopia, Bethlehem personifies the empowerment that fashion entrepreneurship can provide to young people.
Her footwear and leather company, soleRebels, which she founded in 2005 in her local community using local fibres is today one of Africa’s fast growing businesses with standalone stores across Africa, North America, Europe and Asia.
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