As the founder and director of Fashion East, a not-for-profit talent incubator, she has played a key role in launching the careers of over 200 British fashion designers, including Kim Jones, Simone Rocha, and JW Anderson, while shaping London’s cultural landscape.

Since founding Fashion East in 2000, she has been renowned for fostering next-generation creatives and building a community where young talent can thrive. The industry looks to her for discovering innovative new names and presenting their work at fashion week, retail, and standalone events. Fashion East also operates as a creative agency, collaborating on unique projects across fashion, culture, and art.

A former Editor at Large for Love magazine, she has earned a reputation for unconventionality and newness, appearing regularly on industry power lists. In recognition of her impact, she was awarded an MBE in 2012 for services to the fashion industry.

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